April 03, 2023

The challenges of media monitoring and how to overcome them

Nowadays, media monitoring is an essential tool for businesses to stay on top of their brand reputation, keep track of industry trends, and understand consumer opinions. However, with the vast amount of media available, media monitoring can also present some significant challenges. In this article, we'll explore some of the typical issues faced by companies involved in media monitoring and discuss some possible solutions.

Information Overload

The challenges of media monitoring and how to overcome them

One of the most common hurdles faced by businesses using media monitoring is information overload. With so much information being shared on various online platforms, companies can find it hard to keep up, and consequently, they might miss out on essential insights and trends. To avoid being overwhelmed by irrelevant data, businesses must set clear goals for their media monitoring efforts and focus on the specific media that is most relevant to their business or their targets. Prioritizing crucial information with filtering and organizing technologies can also help.

Inaccurate or Irrelevant Results

The challenges of media monitoring and how to overcome them

Another issue faced by companies is inaccurate or irrelevant results. Media monitoring systems may struggle to remove inappropriate information, or overly broad search terms might generate an abundance of irrelevant results. Additionally, it can be challenging to identify important mentions of a company's brand or associated keywords due to the use of slang and informal language on social media and other platforms. To tackle this issue, businesses can refine their search terms and filtering criteria, add more precise or specialized keywords, or establish more targeted filters for content filtering. Manual monitoring activities can also supplement automated solutions to ensure that all significant mentions of a brand or associated keywords are captured.

Multilingual Media Monitoring

The challenges of media monitoring and how to overcome them

For companies with a global consumer base or operating in several countries, multilingual media monitoring is critical. However, language difficulties can be a significant obstacle to successful media monitoring. The lack of multilingual media monitoring capabilities in media monitoring tools may lead to missed opportunities and misunderstandings. To overcome this issue, businesses can use specialist multilingual media monitoring technologies or collaborate with linguists to help with monitoring and interpreting media material. Modifying search queries and filtering criteria can also ensure that all significant references across several languages are captured.

Time and Resource Constraints

The challenges of media monitoring and how to overcome them

Finally, a lack of time and resources is another challenge faced by companies involved in media monitoring. Media monitoring can be a time-consuming procedure that requires substantial resources and skilled employees. Smaller companies or those operating on tighter budgets may find this particularly difficult. To overcome this, you can use automated solutions to speed up the process and prioritize media monitoring efforts to focus on the most crucial platforms and content categories. Alternatively, businesses and organizations can consider outsourcing their media monitoring efforts to specialized organizations or experts who can offer a more affordable and effective solution. At Spica, we offer a variety of media monitoring services that help our clients avoid all the headaches and struggles of media monitoring. With more than 15 years of experience in the industry, we have mastered our craft, and built different solutions and platforms to deliver the best services to our customers.

In conclusion, while media monitoring can be a powerful resource for organizations, it is not without its challenges. However, with the right strategies and technologies, businesses can overcome these obstacles and succeed in their media monitoring efforts.

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