Blog
How Social Media Changed the Way Companies Track and Analyze Media Coverage
The whole media landscape was disrupted by the arrival of social media. The new platforms have become more and more important and part of our daily lives. With the increased importance and involvement in our lives, new channels for organizations, individuals, and reporters were now available to share opinions with a global audience. In this article, we explore the different aspects of how social media changed the way companies manage and track media.
The importance of Instagram Visual Monitoring
Instagram is one of the most popular social media platforms. Social listening, especially visual listening on Instagram is crucial to have success as a company. In this blog we will discuss the importance of visual listening, focusing on Instagram, and we will dig into the importance of Instagram analytics to help you advertisers, marketers, brand managers.
Your guide for brand awareness
Brand awareness is an important asset for every company. Building a good brand name and having good brand awareness can help you improve your company’s performance. This blog will discuss the main benefits for brand awareness and the best strategies to implement.
Media Intelligence: Definition and How Can It help You??
Nowadays, people are throwing around the term Media Intelligence a lot. They say it is the key for a company’s success. This blog aims to give an easy to understand definition of the term and highlight four of its most important uses.
4 Reasons You Should Start Social Listening Today
There are many reasons you should start social listening. This blog discusses four essential benefits of social listening: Understanding your target audience's genuine desires, analyzing the efficacy of your marketing activities, finding out what your clients think and say about your brand, and researching your competitors.
Are Facebook Hashtags Worth Using?
Hashtags are one of the most valuable tools for marketers and social media managers. They help us get to our target audience easily. Facebook hashtags are very useful yet underused. This blog will help you learn how to use Facebook hashtags more efficiently.
Influential Brand Names: What Are They?
We as people aren't easily influenced as we were once. We learned from all the mistakes that were made ...
6 Ways to keep up with changing consumer behavior
The world has transformed at a breakneck speed in recent years. In the blink of an eye, trends come and go. Because consumer behavior shifts, it’s no surprise that executives must rethink their approach, beginning with establishing who their target audience is and how it differs from their usual one.
Finding and Using the Trending Hashtags on TikTok
We’re all familiar with the importance of hashtags on other social media platforms, but what about TikTok? This brand-new social media network has established a claim to a large segment of the social media game – but do hashtags really help you survive? Yes, is the short and sweet answer.